{"id":2150,"date":"2021-11-30T22:07:15","date_gmt":"2021-11-30T22:07:15","guid":{"rendered":"https:\/\/m9dev2.com\/donforman\/?p=2150"},"modified":"2022-07-27T10:32:21","modified_gmt":"2022-07-27T18:32:21","slug":"what-its-like-being-a-toyota-dealer","status":"publish","type":"post","link":"https:\/\/m9dev2.com\/donforman\/what-its-like-being-a-toyota-dealer\/","title":{"rendered":"What It\u2019s Like Being a Toyota Dealer"},"content":{"rendered":"\n

For most of my career, my reputation has been intertwined with Nissan. But before I came to notoriety as a Nissan dealer<\/a>, I was loyal to a different Japanese automaker \u2013 Toyota.\u00a0<\/p>\n\n\n\n

My entry into the car business began as a salesman at Toyota Bell Road in Phoenix, Arizona. At the time, I was already familiar with the brand\u2019s automotive prowess, having owned a Toyota Tacoma SR5. What I really learned at the job, however, was the depths of Toyota\u2019s quality, culture, and the values that determine how they operate on a daily basis. <\/p>\n\n\n\n

When I started at Bell Road, Toyota had been on American soil for 30 years. Just a couple of years prior, in 1986, the brand became the first import automaker to sell more than one million vehicles in the U.S. in a single year. In other words, Toyota was selling like wildfire, and it was clear as a salesman that the brand had upped-the-ante on what consumers expected from their vehicles.<\/p>\n\n\n\n

In the early stages of my career, I briefly moved brands as I climbed the ladder from being a salesman to General Manager. That was until I was offered a position in Las Vegas at Toyota West. In just a year’s time, the same company transferred me to take over their Nissan store, Nissan West, which later prepared me for running United Nissan.\u00a0<\/p>\n\n\n\n

Once I became a dealer, I immediately knew I wanted to join the Toyota franchise; it was a longtime dream of mine. When that happened earlier this year after I acquired 3 dealerships in Imperial Valley<\/a>, it felt like a blessing.\u00a0<\/p>\n\n\n\n

Even though I am the new kid on the block, I feel like I\u2019ve been with the brand forever. I learned very quickly another side to Toyota, which is their commitment to building relationships with their dealers. They treat our matters like it\u2019s equally important to them. <\/p>\n\n\n\n

The same philosophy I apply to build trust between my teams<\/a> is the same that Toyota does for their dealers. They make sure to emphasize the importance of what we\u2019re doing, and they make it a priority to support us in all areas. From people to performance and profitability, Toyota ensures they are doing the most to assist us. That\u2019s why I think being a Toyota dealer is so inspiring; you really feel like you\u2019re working with a partner who has your best interest at heart.\u00a0\u00a0<\/p>\n\n\n\n

It\u2019s clear having worked with Toyota as a salesman, Finance Director, and now as a dealer, that they truly embody their \u201cRespect for People\u201d and \u201cContinuous Improvement\u201d ethos. My testimonial is only one perspective, but you don\u2019t have to just take my word for it. There\u2019s a reason Toyota ranked No. 1 car company<\/a> for the sixth consecutive year on Fortune Magazine\u2019s \u201cWorld\u2019s Most Admired Companies\u201d list.<\/p>\n\n\n\n

Besides operating with integrity on an internal level, I also admire Toyota\u2019s initiative to use its influence for positive change. Companies of their stature have world-changing influence, and Toyota\u2019s \u201cBeyond Zero\u201d flagship is one example of how they plan to change the future. Most auto manufacturers have goals of reducing their carbon footprint to zero, but Toyota (like how they raised the bar with their vehicles) plans to go beyond that and into a net positive impact.\u00a0<\/p>\n\n\n\n

Today, the brand remains the world\u2019s leading manufacturer of hybrid cars with more than 1.7 million hybrid vehicles on the road. And though they weren\u2019t the first to release an all-electric mass-market vehicle (props to Nissan with the LEAF), they certainly aren\u2019t late to the game. <\/p>\n\n\n\n

The new bZ4X<\/a> that was announced at the LA Auto Show marks the beginning of Toyota\u2019s electrification era, and I believe this will be a turning point for the auto industry. I also anticipate incremental business growth from the upcoming, all-new 2022 Toyota Tundra<\/a>. I was fortunate to see it at the National Dealer Show, and again at the Regional Dealer Show, and to say the least, it\u2019s fantastic. It needed to be redone and the next generation will surely give competitors in the segment a run for their money. Overall, the next era for Toyota\u2019s lineup seems promising and I\u2019m eager to see what they have in store. <\/p>\n","protected":false},"excerpt":{"rendered":"

For most of my career, my reputation has been intertwined with Nissan. But before I came to notoriety as a Nissan dealer, I was loyal to a different Japanese automaker \u2013 Toyota.\u00a0<\/p>\n","protected":false},"author":2,"featured_media":2153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[23,24,36],"class_list":["post-2150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-automotive","tag-automotives","tag-cars","tag-toyota"],"yoast_head":"\nWhat It\u2019s Like Being a Toyota Dealer - Don Forman<\/title>\n<meta name=\"description\" content=\"That\u2019s why I think being a Toyota dealer is inspiring; you feel like you\u2019re working with a partner who has your best interest at heart.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/m9dev2.com\/donforman\/what-its-like-being-a-toyota-dealer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What It\u2019s Like Being a Toyota Dealer - Don Forman\" \/>\n<meta property=\"og:description\" content=\"That\u2019s why I think being a Toyota dealer is inspiring; 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